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Marketing for Photographers

turn your passion into profits!

Your Instructor


Zach Prez
Zach Prez

Zach is a lifelong marketing professional and has helped thousands of photographers build their businesses through his site Photograph Spark, and his many ebooks.

When not Googling his own name, you can find him walking in the woods with a stainless steel mug of tea and a novel on space exploration.


This comprehensive video course contains 47 videos designed to be a kick-start for your marketing. Have you ever been dumb-founded about how best to approach social media, email marketing, posting to your blog? This course demystifies it all.

Photography industry marketing guru Zach Prez takes you by the hand and walks you through everything you need to know to become as good at your marketing as you are at taking pictures!


1. SOCIAL MEDIA MARKETING

Learn how to use powerful social media tools to grow your business easier than you ever thought possible.

Videos included in this module:

  • Highlighting Posts
  • Facebook Discussion
  • Sharing Icons
  • Twitter Design
  • Twitter Hashtags
  • Twitter Photos
  • Pinterest Pins
  • Pinterest Boards

2. MUST-HAVE WEB PAGES

Learn exactly which web pages will work best for your business and how to structure them for maximum impact.

Videos included in this module:

  • Making a good first impression
  • Building effective navigation
  • Making a good last impression
  • Your contact page
  • Your About Me page
  • Pricing
  • Testimonials
  • Navigation “No’s”

3. TRACKING YOUR PROGRESS

Knowledge is power. Understanding how your efforts are working (or not working) allows you to turn on a dime. You’ll never waste time.

Videos included in this module:

  • Finding your top pages
  • Who’s sending you traffic?
  • Demographics
  • Top Keywords
  • Tracking your Google rank
  • Facebook Insights
  • Monitoring Twitter
  • Tracking Pins
  • Measuring email success
  • Tracking RSS performance

4. SEARCH ENGINE OPTIMIZATION

There’s an art to naming your blog posts, page titles, and more. You’ll learn how to keywords can separate you from your competition.

Videos included in this module:

  • Your Homepage title
  • Blog titles
  • Blog post titles
  • Text on the page
  • Conversion
  • Google Places

5. OPTIMIZING YOUR IMAGES

You may be an expert in Lightroom, but when you post your images online you’ll need to optimize their titles and descriptions for the search engines. Learn exactly how!

Videos included in this module:

  • File Names
  • Captions
  • Image sizes

6. LINK BUILDING

Building an awesome site is only a part of the battle. Getting folks to link back to you is the other side of the equation. Learn how to get folks to link back to your site.

Videos included in this module:

  • Write an article
  • Do an interview
  • Contests
  • Give aways
  • Give images to partners
  • Testimonials
  • Forums and Keys


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!